Pick of the week: Ikea "Let's relax" by Acne

Kate Magee is enjoying Ikea's latest online spot.

This is an amusing, well-observed social comment that ridicules our collective obsession with our smartphones and winning approval from others. It’s so good, I shared it on social media for "likes". It was written by Markus Bjurman, art directed by Cecilia Dufils and directed by Tompa & Rondo through Acne.

Brand: Ikea
Title: Let’s relax
Agency: Acne
Clients: Mattias Jöngard, global comms manager; Peter Wright, global strategy planning manager