Pick of the week: John Lewis, Adam & Eve/DDB

John Lewis' latest Christmas ad is this week's pick.

Brand: John Lewis
Title: The man on the moon
Agency: Adam & Eve/DDB

You can mock John Lewis’ Christmas ads all you want but you can’t ignore their influence, James Swift says: "‘The man on the moon’ is a sweet story, told concisely, that uses sentiment to good effect." It was written by Miles Carter, art directed by Sophie Knox and directed by Kim Gehrig through Somesuch.