"Fiji may have lifted the trophy, but this ad was the real winner. The use of Lonely Boy by The Black Keys provides a perfect soundtrack to the big hits of the players in fancy dress. There's also a couple of neat cameo performances." It was created by Kevin Masters and Miles Bingham, and directed by Paul Middleditch through Annex and Plaza Films.
Jeremy Lee picks JWT London's "serious play" film, which promotes HSBC's sponsorship of the Hong Kong Sevens: