Pick of the Week - JWT London, HSBC

Jeremy Lee picks JWT London's "serious play" film, which promotes HSBC's sponsorship of the Hong Kong Sevens:

"Fiji may have lifted the trophy, but this ad was the real winner. The use of Lonely Boy by The Black Keys provides a perfect soundtrack to the big hits of the players in fancy dress. There's also a couple of neat cameo performances." It was created by Kevin Masters and Miles Bingham, and directed by Paul Middleditch through Annex and Plaza Films.