"Part of the beauty of this spot is its sheer simplicity. Who needs contrived smart-arsed analogies for the range of choice that Freeview offers when some simple branded and colourful balloons will do? The 'free' message - clearly its key differentiation - is also clear and effective." The ad was created by Rob Tenconi and Mark Franklin, and directed by Simon Willows through Blinkink.
Jeremy Lee likes the new Freeview ad by Leo Burnett: