Pick of the Week - Leo Burnett/Rice Krispies

Anne Cassidy is charmed by the new Rice Krispies spot by Leo Burnett:

"This is a reminder of the abject boredom kids used to suffer in the days before the smartphone, Nintendo DS and iPad. It is hard to believe kids today would be happy to colour in a cereal box to pass the long hours on a rainy day. Nonetheless, the sentiment is there, the soundtrack is perfect and the production values make this lovely to watch." It was created by Ed Morris and Andy Drugan, and directed by Joanna Bailey through Bare Films.