Pick of the week: Lexus, CHI & Partners

James Swift applauds Lexus' ambition.

"There has been a fair bit of nitpicking over the stunt, but the brand has still come closer to making a working hoverboard than anyone else, and that’s no mean feat," he says. The ad was created by Brad Woolf and Dan Bailey, and directed by Henry-Alex Rubin through Smuggler.


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