Pick of the week: L'Oréal Paris "#YoursTruly" by McCann London

Gurjit Degun loves L'Oréal Paris' new spot for its foundation, which champions being different.

At last, a high-street brand is really catering to different skin types. The change in the tagline to "Because we are all worth it" is a nice touch too.

The spot was written by Rob Brown, art directed by Regan Warner and directed by Fabien Constant through Storner.

Brand: L’Oréal Paris 
Title: #YoursTruly
Agency: McCann London
Client: Adrien Koskas, brand general manager

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