Pick of the week: Lotto "Please not them - James Blunt" by AMV BBDO

This might be Brittaney Kiefer's favourite instalment in Lotto's "Please not them" campaign.

James Blunt is hilarious as he breaks into mirrors with a so-called new technology to tell people they’re beautiful – and the angry reactions he provokes are even better. It was created by Charlotte Adorjan, Michael Jones and Tim Riley, and directed by Jeff Low through Biscuit Filmworks.

Brand: Lotto 
Title: Please not them – James Blunt
Agency: Abbott Mead Vickers BBDO