Pick of the week: Lovehoney "Bunnies" by Brave

Shona Ghosh was delighted to watch the SFW spot for sex-toy retailer Lovehoney in the office.

In a trend other brands could learn from, sex brands often steer away from the overtly sexual and use wittier references. I like the way the ad avoids showing any actual devices or sex, and found myself scrolling back to work out the more obscure references.

Brand: Lovehoney
Title: Bunnies
Agency: Brave
Client: Helen Balmer, brand and marketing director

Topics