Pick of the week: MailChimp "JailBlimp" by Droga5

Maria Iu choked on her popcorn watching this ad at the cinema.

I was hooked by its weirdness and the little touches – the slo-mo, the Wes Anderson colours – are spot-on. It intrigued me enough to look it up afterwards.

It was written by Ryan Snyder, art directed by Katie Willis and directed by The Sacred Egg through Riff Raff and The Directors Bureau.

Brand: MailChimp
Title: JailBlimp
Agency: Droga5
Client: Mark DiCristina, senior director of brand marketing