Pick of the week: Moneysupermarket gets even more epic with Action Man ad

Moneysupermarket.com's decision to split with Mother seems even more puzzling after debuting its latest ad starring Action Man.

The spot taps into ‘80s nostalgia and gets a laugh by showing an elated Action Man dancing in the desert and stripping down to his blue underpants. In the same tradition as Skeletor and He-Man, a pole-dancing builder and a twerking businessman in heels, this is entertainment to rival the TV programmes during which it airs. Moneysupermarket’s next agency will have big shoes to fill. 

Brand: Moneysupermarket.com
Client: Darren Bentley, marketing director
Agency: Mother