Pick of the Week - Mother, Acer

Anne Cassidy thinks Mother got the comedy version of the cult US drama 24 just right in its new pan-European spot for the computer company Acer:

"Kiefer Sutherland, as Jack Bauer, blows up a jeep in his fearless quest to get the perfect cupcake.

It all makes for very entertaining viewing. My favourite bit is when he needlessly strong-arms a terrified shopper into directing him to the flour in a supermarket." The ad was directed by Ivan Zacharias through Stink.