Pick of the week: NHS Blood and Transplant "Kidney-shaped love" by Aesop

Brittaney Kiefer laughed out loud at this Valentine's Day film raising awareness of kidney donation.

You can’t argue with lines such as: ‘I’d give you my heart, but I’d have to be dead. And I just got a free trial on Amazon Prime, so please have my kidney instead.’

It was created by Ben Clapp and Stephen Lynch, and directed by Ben Sedley through Generator Films.

Brand: NHS Blood and Transplant
Title: Kidney-shaped love
Agency: Aesop
Client: Andrea Ttofa, head or organ donation marketing