Pick of the week: NHS Blood and Transplant, Pablo

NHSBT's Give Blood campaign featuring former England rugby players is this week's pick.

Brand: NHS Blood and Transplant
Title: Bleed for England 
Agency: Pablo

Gurjit Degun thinks this ad sends a powerful message as England comes together during the Rugby World Cup: "The imagery of blood drops reviving a rose combined with the voice of Sir John Hurt left me glued to the screen." It was created by Tim Snape and Chris Landy, and directed by Simon Stock through Squire.