Pick of the week: Paddington ad makes Christmas magical for M&S

Gurjit Degun loves the new Paddington Bear story in the first Marks & Spencer Christmas campaign from Grey London.

Why can’t this ad be longer? I don’t want to stop watching it, and I can’t wait to get my hands on as much merchandise as possible. Teaming up with Paddington makes perfect sense, coinciding with the launch of the new film. Not only is it a great ad but it’s also a brilliant way for M&S to welcome more families into its stores – let’s hope the much needed sales will follow.

Brand: Marks & Spencer
Title: Paddington and the Christmas visitor
Agency: Grey London
Client: Patrick Bousquet-Chavanne, executive director of customer, marketing and M&S.com