Pick of the week: Popchips, Lucky Generals

Popchips' new ad campaign, the first created by Lucky Generals since the agency won the account last year, is this week's pick.

Pick of the week: Popchips, Lucky Generals

Brand: Popchips
Title: Be a bit good
Agency: Lucky Generals

Brittaney Kiefer approves of Popchips’ healthy-ish message: "January is inundated with ‘new year, new you’ marketing, so it’s refreshing to see Popchips make fun of guilt-ridden New Year’s resolutions. It has Lucky Generals’ signature playfulness, as seen in its campaigns for Pot Noodle and Paddy Power."


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content