Pick of the week: Pot Noodle, Lucky Generals

Brand: Pot Noodle
Title: You can make it
Agency: Lucky Generals

James Swift thinks Pot Noodle’s new ad is something of a guilty pleasure: "I thought I was bored of the micro-trend for having manly men do traditionally ‘girly’ activities but then this spot by Lucky Generals came along. I guess execution trumps originality." The spot was directed by Nick Ball through Blink.