Pick of the week: Rekorderlig, Saatchi & Saatchi

James Swift thinks Rekorderlig's new spot should get a 5.9.

"Saatchi & Saatchi has done a difficult thing in making an ad that is odd enough to entertain but without being self-consciously zany." It was created by Adam Chiappe and directed by Andreas Nilsson through Biscuit Filmworks.