Ian Darby is amused by Saatchi & Saatchi's "Hank" spot for Mattessons Fridge Raiders: "Comedy is the best way to sell meat-based snacks and this ad pulls off the trick of being both funny and well-observed.
A twist on the usual 'kid arrives home from school after busy day' scenario, I like the rhyming slang pun and the madness of dressing the lads up as an ageing 50s guitar hero."
The ad was written by Matt Skolar and art directed by Eoghain Clarke. The director was Andy McLeod at Rattling Stick.
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