"Harry Hill's brilliant voiceover elevates the action and there are some well-timed comic moments. This could easily have been another mawkish summation of what Britons are like, but the witty script pokes enough fun to keep it light and entertaining. The soundtrack (Dizzee Rascal's Bonkers) works perfectly." The spot was written by Dan Warner and art directed by Andy Vasey.
It was directed and produced by Traktor.