Pick of the week: Sainsbury's, AMV BBDO

Sainsbury's Christmas ad starring Mog the cat is this week's pick.

Brand: Sainsbury’s
Title: Mog’s Christmas Calamity
Agency: Abbott Mead Vickers BBDO

James Swift is charmed by Sainsbury’s new ad: "Perhaps sensing viewers wouldn’t want to spend every ad break until Christmas crying into their Bombay mix, the agency has delivered a glorious piece of family entertainment." It was created by Alex Grieve and Adrian Rossi, and directed by James Rouse through Outsider.