Pick of the week: Scope "End the awkward" by George & Dragon

Brittaney Kiefer laughs every time she watches the latest ad from disability charity Scope.

This is a great example of how humour can help people move past discomfort and start breaking down taboos around disability. It hits just the right tone. The work was created by Zach Speight and Harriet Wiltshire, and directed by Jim Gilchrist through Outsider.

Brand: Scope
Title: End the awkward
Agency: George & Dragon
Client: Danielle Wootton, head of marketing