I like the universal truths in this spot – cats are selfish and their owners are obsessed by them. The spot’s also a nice evolution of Sheba’s established positioning as the ‘sexy’ catfood. The ad was directed by Guy Shelmerdine through Smuggler.
Title: Resistance is futile
Agency: AMV BBDO
Client: Moritz von der Linden, global brand director, Mars Petcare