Pick of the week: Stella Artois "Never heard of it" by Mother

Simon Gwynn likes the idea that even the greatest of institutions have to start somewhere.

There’s something delightfully British in the mild dismissiveness with which the Victorians in this ad treat Wimbledon’s first ticket salesman. Most importantly, it comes with an earworm of a line we’ll no doubt be hearing in pubs across the land: "Never heard of it!"

Brand: Stella Artois
Title: Never heard of it
Agency: Mother

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content