Pick of the week: Subway "Favourites" by McCann London

Omar Oakes found Subway's new ad tasty and surprising yet familiar - just as a good sandwich should be.

There is something irresistibly charming about seeing this everyman character internally struggling to choose a filling – almost to the point of neurosis – as he tries to hide his indecisiveness. Great voiceover work is a big plus too.

Brand: Subway
Title: Favourites
Agency: McCann London
Client: Manaaz Akhtar, regional marketing director, Europe