Pick of the week: TalkTalk "This stuff matters" by CHI & Partners

Maisie McCabe is charmed by TalkTalk's new ad.

Using "real people" is always a risk but, with this, TalkTalk celebrates its customers in an honest way. I love how the vignettes from the TV ad translate to digital outdoor, which brings the campaign together.

It was created by Danny Hunt, Dan Watts and Rob Webster, and directed by Tom Tagholm through Park Pictures.

Brand: TalkTalk
Title: This stuff matters
Agency: CHI & Partners
Clients: Tristia Harrison, managing director, consumer; David Parslow, marketing director