Pick of the Week: The Times reflects the state of the nation

The creatures within are probably more lovable than the current crop of politicians.

Well this is the answer to those who say that creativity can’t thrive in-house. It’s faintly depressing that this is an accurate description of the current state of the nation’s politicians, but some succour can be taken in that it has inspired such a bold and distinctive campaign in the very finest traditions of The Times’ advertising.

Client: Catherine Newman, chief marketing officer
Agency: Pulse Creative
Creatives: Paul Alderman and Andy Peel
Director: Will Bartlett

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