Pick of the week: Uefa "We play strong" by FCB Inferno

The colour and energy of this campaign to encourage girls to play football feels completely of the moment, Simon Gwynn says.

All the thrills of the men’s game with none of the tedious egos. Plus a banger of a tune from Leo Justi and Brazzabelle.

The ad was created by Elspeth Lynn and Sarah Lefkowith, and directed by Kibwe Tavares through Nexus Studios.

Brand: Uefa
Title: We play strong
Agency: FCB Inferno
Client: Peter Willems, head of marketing activity and sponsorships

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