Feature

Pick of the week - VCCP/Coors Light

Matt Williams is pleased to see that VCCP has come up trumps with its first ad for Coors Light

Pick of the week - VCCP/Coors Light
 "Coors needs to be brave and do something a little bit different with its advertising, and getting the Belgian actor/martial artist Jean-Claude Van Damme to mimic a penguin walking in the mountains after an intense mating season is, perhaps, as different as it can get." The ad was written by Charlie Hurst, art directed by Eddie Fisher and directed by Simon Cole through HSI.