Matt Williams is pleased to see that VCCP has come up trumps with its first ad for Coors Light
"Coors needs to be brave and do something a little bit different with its advertising, and getting the Belgian actor/martial artist Jean-Claude Van Damme to mimic a penguin walking in the mountains after an intense mating season is, perhaps, as different as it can get." The ad was written by Charlie Hurst, art directed by Eddie Fisher and directed by Simon Cole through HSI.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletinsRegister Now