"Not that I'm in any way biased, but this spot is an absolute triumph. I was a bit worried at first, given that VCCP had eschewed the usual rugby cliches to deliver something a bit different to promote O2's Rugby Breakfast Packs offer, but the humour and warmth makes it impossible not to like. Great work." The ad was written by John McLaughlin, art directed by Jonny Parker, and directed by Jesse Pertez at RSA Films.
Jeremy Lee feels proud when he sees VCCP's spot for O2.