Pick of the week: Virgin Media "9.58 seconds" by Bartle Bogle Hegarty

Virgin Media's energetic spot for its broadband featuring Usain Bolt is a joyous watch for Shona Ghosh.

Who doesn’t love Bolt? The conceit of ten films lasting as long as his 100m record is clever creatively and the footage stands out from the usual ads featuring sports stars. My favourite is seeing Bolt dance – the man’s got moves.

Brand: Virgin Media
Title: 9.58 Seconds
Agency: Bartle Bogle Hegarty
Client: Kerris Bright, chief marketing officer