Pick of the Week - Wieden & Kennedy/Lactofree

Anne Cassidy has a soft spot for the Lactofree "listen up hedgehogs" ad, created by Wieden & Kennedy:

"What's not to like in an ad populated by real hedgehogs wearing bows and trucker caps on their heads, grocery-shopping and drinking lattes in their own miniature world? This endearing spot manages to charm as well as educate the viewer on the benefits of Lactofree." It was created by Holly Newton and directed by Paul King through Stink.