"The campaign showed that achieving greatness isn't the sole preserve of athletes. Filmed in towns called London around the world, the spots champion ordinary people playing sport. The outdoor work was also affecting." The work was written by Caleb Jensen, art directed by Aramis Israel and directed by Lance Acord and Seb Edwards through Park Pictures.
Nike's Olympics-themed "find your greatness" work by Wieden & Kennedy Portland arguably upstaged that of Adidas, the event's sponsor, Anne Cassidy says: