Satirical ads "thanked" Donald Trump for his contributions to the cause of women’s rights, with slogans such as "Thank you Trump – for giving feminism a little hand." The timing of this campaign could not have been better and struck the right tone in galvanising supporters in the fight against misogyny. Plus, it did so with a sense of humour – a powerful tool to unite people and a much-needed antidote in yet another week clouded by political turmoil. I hope at least a few Trump supporters got the message.
Client: Catherine Smith, head of campaigns
Creatives: Laura Muse, Amelia Wood, Steph Ellis, Rory Hall, Sarah Levitt, Clint Harding and Juliet Kent