With the big banks still suffering from the backlash following the credit crunch, this moving spot should help set YBS apart. And I’m not just saying that because I’m from Yorkshire. It was written by Ben Markey, art directed by Baz Williamson and directed by Pete Riski through Rattling Stick.
Brand: Yorkshire Building Society
Title: Outgrown your home
Agency: Red Brick Road
Client: Nick Mortimer, head of marketing and ecommerce