Pick of the week: Yoti's junior playboy is the hero we deserve

Simon Gwynn was absolutely charmed by the young protagonist of this hidden camera short film, who sets up a fake profile to invite grown-up women out on dates.

I could watch this comic gem over and over again, not just because of the impeccable delivery of 12-year-old Lewis, but also because the familiarity of the clichés he trots out offers a wonderfully absurd commentary on the constructedness of our social interactions, especially when it comes to the likes of Tinder.

Brand: Yoti
Title: Little Casanova
Agency: Jungle Creations
Client: Chris Field, chief marketing officer