Karen Yates chooses Leo Burnett’s ’clever daddy’ commercial for
McDonald’s: ’I’m a sucker for sniggering, and this one scored a full 11
out of ten on the chortling scale for a tight, embarrassing plot that
never, even for a moment, is overdone.’ Copywriter Nick Bell, art
director Mark Tutssell. Directed by Simon Cheek through Spirit Films.