PICK OF THE WEEK

Karen Yates chooses Leo Burnett’s ’clever daddy’ commercial for McDonald’s: ’I’m a sucker for sniggering, and this one scored a full 11 out of ten on the chortling scale for a tight, embarrassing plot that never, even for a moment, is overdone.’ Copywriter Nick Bell, art director Mark Tutssell. Directed by Simon Cheek through Spirit Films.

Karen Yates chooses Leo Burnett’s ’clever daddy’ commercial for

McDonald’s: ’I’m a sucker for sniggering, and this one scored a full 11

out of ten on the chortling scale for a tight, embarrassing plot that

never, even for a moment, is overdone.’ Copywriter Nick Bell, art

director Mark Tutssell. Directed by Simon Cheek through Spirit Films.



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