PICK OF THE WEEK

Caroline Marshall chooses a Swissair commercial created and directed by Paul Meijer through Planete’s Paris office. The ad, which announces the introduction of leather seats in all classes all over Europe, features an air terminal full of huge, bearded Hell’s Angels, each proferring a Swissair ticket. ’At last, an airline has abandoned social engineering in favour of having a laugh, and a Swiss airline at that. Ludicrous. Wonderful.’

Caroline Marshall chooses a Swissair commercial created and

directed by Paul Meijer through Planete’s Paris office. The ad, which

announces the introduction of leather seats in all classes all over

Europe, features an air terminal full of huge, bearded Hell’s Angels,

each proferring a Swissair ticket. ’At last, an airline has abandoned

social engineering in favour of having a laugh, and a Swiss airline at

that. Ludicrous. Wonderful.’



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