PICK OF THE WEEK

Caroline Marshall picks BMP DDB’s ad, ’driving range’, for Wilson golf clubs: ’Promoting something called a Fat Shaft club can’t be easy, but here’s an ad that makes the proposition relevant, clear and memorable.’ Written by Ewan Paterson, art directed by Richard Flintham and directed by Ivan Zacharias through Blink.

Caroline Marshall picks BMP DDB’s ad, ’driving range’, for Wilson

golf clubs: ’Promoting something called a Fat Shaft club can’t be easy,

but here’s an ad that makes the proposition relevant, clear and

memorable.’ Written by Ewan Paterson, art directed by Richard Flintham

and directed by Ivan Zacharias through Blink.



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