PICK OF THE WEEK

Emma Hall chooses 180’s first work for Adidas: ’Everyone was hoping for a campaign that would bring a bit of magic back to the Adidas brand, and 180 is spot on with its new work. The mixture of international sporting superstars and local heroes works beautifully. I don’t doubt that it is just as good in all of the 14 languages in which it appears.’ Created by Larry Frey, directed by Mike Mills from the Director’s Bureau.

Emma Hall chooses 180’s first work for Adidas: ’Everyone was hoping

for a campaign that would bring a bit of magic back to the Adidas brand,

and 180 is spot on with its new work. The mixture of international

sporting superstars and local heroes works beautifully. I don’t doubt

that it is just as good in all of the 14 languages in which it appears.’

Created by Larry Frey, directed by Mike Mills from the Director’s

Bureau.



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