PICK OF THE WEEK

Caroline Marshall chooses the BMP DDB ’lamp post’ TV commercial from Volkswagen’s long-running ’affordability’ campaign: ’Here’s an example of a blindingly simple idea that’s core to VW’s brand values, brilliantly dramatised by 30 seconds of television. Can this excellent campaign get any better?’ Written and art directed by Andrew Fraser, directed by Paul Gay through Outsider.

Caroline Marshall chooses the BMP DDB ’lamp post’ TV commercial

from Volkswagen’s long-running ’affordability’ campaign: ’Here’s an

example of a blindingly simple idea that’s core to VW’s brand values,

brilliantly dramatised by 30 seconds of television. Can this excellent

campaign get any better?’ Written and art directed by Andrew Fraser,

directed by Paul Gay through Outsider.