PICK OF THE WEEK

Caroline Marshall chooses the latest Kit Kat ’have a break’ campaign by J. Walter Thompson: ’It’s hard to make a bad-looking commercial these days - though a few manage it. It’s even harder to find ones, like these, that contain a simple and much-repeated idea about the brand and then use TV techniques to dramatise it.’ Created by Siggi Halling and David Mackersey, directed by Simon Drewitt (Mother) and Stig Bergqvist (Gossip).

Caroline Marshall chooses the latest Kit Kat ’have a break’

campaign by J. Walter Thompson: ’It’s hard to make a bad-looking

commercial these days - though a few manage it. It’s even harder to find

ones, like these, that contain a simple and much-repeated idea about the

brand and then use TV techniques to dramatise it.’ Created by Siggi

Halling and David Mackersey, directed by Simon Drewitt (Mother) and Stig

Bergqvist (Gossip).



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