John Owen chooses Mother’s poster ad for the soon-to-launch Channel
5: ’Some of the work in this campaign has been a tad disappointing, but
not this poster. I pass it on my way to Holloway Road tube every morning
and the play on words always makes me smile. Yes, I do fancy Michelle
Pfeiffer, but that’s half the the point, isn’t it?’ Created by
Kesselskramer and Mother, typographer Ian Hutchins.