PICK OF THE WEEK

Caroline Marshall picks the Microsoft-sponsored NSPCC advertising campaign from Saatchi & Saatchi: ’Every agency wants to raise its profile by being associated with good works, but few do it as well as this. Its power comes from a twist on the familiar and the comforting but not, for once, from images of horror.’ Written by Kes Gray, art directed by Dennis Willison and directed by Malcolm Venville through Malcolm Venville Productions.

Caroline Marshall picks the Microsoft-sponsored NSPCC advertising

campaign from Saatchi & Saatchi: ’Every agency wants to raise its

profile by being associated with good works, but few do it as well as

this. Its power comes from a twist on the familiar and the comforting

but not, for once, from images of horror.’ Written by Kes Gray, art

directed by Dennis Willison and directed by Malcolm Venville through

Malcolm Venville Productions.



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