PICK OF THE WEEK

Harriet Green chooses the ’think different’ campaign for Apple Computer: ’After years in the advertising wilderness, Apple is back on form with evocative images and immaculately written copy that tug the heart strings.

Harriet Green chooses the ’think different’ campaign for Apple

Computer: ’After years in the advertising wilderness, Apple is back on

form with evocative images and immaculately written copy that tug the

heart strings.



An added bonus: the campaign features a peerless Muhammad Ali, a true

childhood hero.’ Created by TBWA/Chiat Day USA.



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