John Owen chooses Lowe Howard-Spink’s TV ad for Dollond and
Aitchison, starring Burt Reynolds: ’There’s been a lot of debate about
whether using celebrities in ads is inspired or a cop-out. As this
little beauty proves, it all depends on the idea, and Burt’s self-parody
does it full justice. The ad of the year so far.’ Copywriter Ben Priest,
art director Brian Campbell, directed by David Garfath through the Paul
Weiland Film Company.