Pick of the Week

John Owen chooses Lowe Howard-Spink’s TV ad for Dollond and Aitchison, starring Burt Reynolds: ’There’s been a lot of debate about whether using celebrities in ads is inspired or a cop-out. As this little beauty proves, it all depends on the idea, and Burt’s self-parody does it full justice. The ad of the year so far.’ Copywriter Ben Priest, art director Brian Campbell, directed by David Garfath through the Paul Weiland Film Company.

John Owen chooses Lowe Howard-Spink’s TV ad for Dollond and

Aitchison, starring Burt Reynolds: ’There’s been a lot of debate about

whether using celebrities in ads is inspired or a cop-out. As this

little beauty proves, it all depends on the idea, and Burt’s self-parody

does it full justice. The ad of the year so far.’ Copywriter Ben Priest,

art director Brian Campbell, directed by David Garfath through the Paul

Weiland Film Company.



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