Jenny Watts picks Poulter Partners’ ad for the anti-smoking group,
ASH: ’Imagine the most embarrassing thing that could happen to you in a
lift, then sit back and watch it unfold in grisly detail in this
commercial. The facial expressions are priceless! It’s an unusual angle
from the client, but it might generate, dare I say it, a whiff of
success.’ Written by Maria Prchlick, art directed by Rick Ward, directed
by Dom Merger at On Wood.