Lisa Campbell picks BTCellnet’s ’switch it’ cinema ad:
’Helicopters, bomb disposal experts - this is two minutes of big-budget,
action-packed gloss. It has a clever storyline, a funny twist and an
explosive ending making it seem more like a film trailer than an ad. The
fact that it reminds people to switch off their mobile phones in cinemas
is to be highly commended. There’s nothing more irritating than when ...
but that’s another story.’ The ad was created by Gee Jeffery & Partners,
adapted by Abbott Mead Vickers BBDO and produced by Commercial World