PICK OF THE WEEK

Lisa Campbell picks BTCellnet’s ’switch it’ cinema ad: ’Helicopters, bomb disposal experts - this is two minutes of big-budget, action-packed gloss. It has a clever storyline, a funny twist and an explosive ending making it seem more like a film trailer than an ad. The fact that it reminds people to switch off their mobile phones in cinemas is to be highly commended. There’s nothing more irritating than when ... but that’s another story.’ The ad was created by Gee Jeffery & Partners, adapted by Abbott Mead Vickers BBDO and produced by Commercial World Incorporated.

Lisa Campbell picks BTCellnet’s ’switch it’ cinema ad:

’Helicopters, bomb disposal experts - this is two minutes of big-budget,

action-packed gloss. It has a clever storyline, a funny twist and an

explosive ending making it seem more like a film trailer than an ad. The

fact that it reminds people to switch off their mobile phones in cinemas

is to be highly commended. There’s nothing more irritating than when ...

but that’s another story.’ The ad was created by Gee Jeffery & Partners,

adapted by Abbott Mead Vickers BBDO and produced by Commercial World

Incorporated.



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