Stefano Hatfield chooses the new Iceland campaign from HHCL &
Partners: ’Blaming the consumer for not understanding the brand is an
entirely new strategy to me. Doubtless some saddo will tell me that they
did it at CDP in 1973, but this is about the freshest thing on TV today.
The wit of the animation prevents the ad from hectoring. I still think
Iceland should just change its name, though.’ Written and art directed
by Jonathan Burley and Ian Williamson.