PICK OF THE WEEK

Stefano Hatfield chooses the new Iceland campaign from HHCL & Partners: ’Blaming the consumer for not understanding the brand is an entirely new strategy to me. Doubtless some saddo will tell me that they did it at CDP in 1973, but this is about the freshest thing on TV today. The wit of the animation prevents the ad from hectoring. I still think Iceland should just change its name, though.’ Written and art directed by Jonathan Burley and Ian Williamson.

Stefano Hatfield chooses the new Iceland campaign from HHCL &

Partners: ’Blaming the consumer for not understanding the brand is an

entirely new strategy to me. Doubtless some saddo will tell me that they

did it at CDP in 1973, but this is about the freshest thing on TV today.

The wit of the animation prevents the ad from hectoring. I still think

Iceland should just change its name, though.’ Written and art directed

by Jonathan Burley and Ian Williamson.



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