Pick of the week

Caroline Marshall chooses the Volkswagen ’heaven’ commercial created by BMP DDB to advertise the launch of the more luxurious VW Polo: ’By making a virtue of traffic jams, burst water-mains and road works - all the things we’re supposed to hate about driving - BMP proves once again that it’s the agency to beat when it comes to creating car commercials of outstanding originality and visibility.’ Written by Andrew Fraser, art directed by Leslie Ali and directed by Walter Stern for Academy.

Caroline Marshall chooses the Volkswagen ’heaven’ commercial

created by BMP DDB to advertise the launch of the more luxurious VW

Polo: ’By making a virtue of traffic jams, burst water-mains and road

works - all the things we’re supposed to hate about driving - BMP proves

once again that it’s the agency to beat when it comes to creating car

commercials of outstanding originality and visibility.’ Written by

Andrew Fraser, art directed by Leslie Ali and directed by Walter Stern

for Academy.



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